Regal Entertainment Press Release | July 20, 2008

HOW DO I LOVE YOU?
STUDIOMAX'S "LOVING YOU" COUNTS THE WAYS

There's definitely more than one way to fall in love and the initial offering of the new and dynamic movie company Studiomax proves that. Studiomax presents JC de Vera & Yasmien Kurdi, Polo Ravales & Jean Garcia, John Prats & Ehra Madrigal, and Aljur Abrenica & Kris Bernal in a story that's overloaded with fun and romance: "Loving You."

Love knows no boundaries. At the heart of the film is the cute but complicated relationship of Lane (Yasmien) and Jepoi (JC). They were childhood friends who became high school sweethearts but broke up when they deemed they couldn't risk losing the friendship. Jepoi and Lane remained close through college and career. When they pursue other partners (Jepoi with an officemate and Lane with a boss), the truth Lane and Jepoi refused to confront becomes more apparent: that they really love each other and can't bear to be apart.

Love knows no age. Polo and Jean play lovers with an age gap. Polo is Tom who falls in love with his former college professor, Cyril (Jean). Conflicts ensue when the couple realizes how different they are in terms of priorities and preferences. Cyril, who is serious in life, wants to have a baby, while happy-go-lucky Tom is still into action figures, basketball and barhopping.  Will age tear them apart or will they overcome the trials and prove that age doesn't matter?

Love knows no status. Ehra is Bry, a call center agent who dreams of making it big as a commercial model. Bry also believes it wouldn't hurt if she hitches her star to a wealthy boyfriend who could fulfill her dreams. John is Axel, a taxi driver who hates the rich and prefers to take double shifts to support his mom and two younger siblings. Bry finds a friend in Axel just when she needed one and as the two become closer, they start re-evaluating their beliefs. But could a relationship between an aspiring model and a taxi driver really work out?

Love knows no rules. Tomboyish Tonee (Kris Bernal) trades her T-shirt, jeans and sneakers for a dress and high heels when she meets rocker Ryan (Aljur Abrenica). Tonee feels all-woman when Ryan starts inviting her for dates and rides on his super-masculine motorcycle. Just when Tonee thinks she's found love for real, she stumbles on a secret that Ryan may be keeping; it's discovery that is so heartbreaking, Tonee might even swear off loving men forever.

"Loving You" is written by Fairlane Raymundo and directed by Don Cuaresma. The movie is released by Regal Entertainment. The loving starts on August 20 when "Loving You" opens in theaters nationwide. Loving you is lovingly supported by Tanduay Rhum, Jobstreet.com, Bench, Etelecare Global Solutions and IFM 93.9.  For latest updates and downloads on Loving You, please visit: www.regalmultimedia.net/lovingyou.